Course Summary
Digital marketing training course is very popular in India. Now a days in every company they have digital marketing team, there are two important points for the digital marketing, first will be the part of content writing and second will be the part of SEO(Search Engine Optimization). As a digital marketing activity, need to reach to the world about our information which need to communicate to people. In the digital marketing parts there are following parts will be important for the student.
1. Search engine optimization part
2. Content writing marketing
3. Social media marketing part
4. Pay per click also called ppc
5. Affiliate marketing part
6. Native advertising part
7. Marketing automation activity
8. Email marketing part
9. Online PR Activity
10. Inbound marketing activity
11. Outbound marketing activity
Above are import part for the SEO activity
If will discuss about the Search Engine Optimization then divided in three parts, first will be On page SEO, second will be Off page SEO and least will be Technical SEO. If will talk about the on page SEO then will be main focus on website page and its activity, definitely need to check the keywords and its volume on internet accordingly need to make the plan. Off page SEO activity will be included all the links, back links, how we are publishing our link to other social media, generating other way to push the link to social media. In Technical SEO part, will be depended like, how we are putting codes to the website, how we have implemented internal part of the website, try to make easy way to search our keywords in Google engine.
If will talk about the content marketing, then blog post is very important to express our mission and advertise our concept to the people. Ebooks and whitepapers are also need to publish on social media, will be good for the visitors also to exchange the content for the reader. Will be good to generating leads for the company and moving people through the journey of the business.
Next step will be Social Media Marketing, this is very important way to educate our information, our advertisement to the people. In the social media activity can use facebook, can use twitter, can use Linkendin, Instagram, Snapchat, Pinterest, etc. We need to post our advertisement on daily or weekly basis so will reach about our company to many person. Post should be attractive so that will attract to more people in the world.
If will discuss about Pay per click also called ppc, we need to pay the amount for paid ads on facebook. This is also very important because will reach to more and more students and people. We can also start twitter Ads campaigns, to increase our viewers. We can post serious of post to reach to the required people. In this way can generate more and more lead for the business. There is one other way, it is called sponsored messages on linkedln, user can directly communicate to the person about the requirement and his/her background. Now a days Email Marketing is very important, email marketing will be included Blog subscription newsletters, follow-up email to website visitors, customer welcome email, holiday promotions also tips to similar series emails for the customer nurturing.
Digital Marketing will work for all the business, can work for colleges, can work for institutions, can work for banking, can work for schools, can work for MNC Companies, Can work for IT Company, can work for government company, can work for farmers, can work for all the industries. If our company is belong to business to consumer then will be good for the advertisement. Day by day, everyday we need to increase the website traffic, will be good for business to increase the turnover. We need to focus on content performance and lead generation for the same.
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