Digital marketing training course is very popular in India. Now a days in every company they have digital marketing team, there are two important points for the digital marketing, first will be the part of content writing and second will be the part of SEO(Search Engine Optimization). As a digital marketing activity, need to reach to the world about our information which need to communicate to people. In the digital marketing parts there are following parts will be important for the student.
1. Search engine optimization part
2. Content writing marketing
3. Social media marketing part
4. Pay per click also called ppc
5. Affiliate marketing part
6. Native advertising part
7. Marketing automation activity
8. Email marketing part
9. Online PR Activity
10. Inbound marketing activity
11. Outbound marketing activity
Above are import part for the SEO activity
If will discuss about the Search Engine Optimization then divided in three parts, first will be On page SEO, second will be Off page SEO and least will be Technical SEO. If will talk about the on page SEO then will be main focus on website page and its activity, definitely need to check the keywords and its volume on internet accordingly need to make the plan. Off page SEO activity will be included all the links, back links, how we are publishing our link to other social media, generating other way to push the link to social media. In Technical SEO part, will be depended like, how we are putting codes to the website, how we have implemented internal part of the website, try to make easy way to search our keywords in Google engine.
If will talk about the content marketing, then blog post is very important to express our mission and advertise our concept to the people. Ebooks and whitepapers are also need to publish on social media, will be good for the visitors also to exchange the content for the reader. Will be good to generating leads for the company and moving people through the journey of the business.
Next step will be Social Media Marketing, this is very important way to educate our information, our advertisement to the people. In the social media activity can use facebook, can use twitter, can use Linkendin, Instagram, Snapchat, Pinterest, etc. We need to post our advertisement on daily or weekly basis so will reach about our company to many person. Post should be attractive so that will attract to more people in the world.
If will discuss about Pay per click also called ppc, we need to pay the amount for paid ads on facebook. This is also very important because will reach to more and more students and people. We can also start twitter Ads campaigns, to increase our viewers. We can post serious of post to reach to the required people. In this way can generate more and more lead for the business. There is one other way, it is called sponsored messages on linkedln, user can directly communicate to the person about the requirement and his/her background. Now a days Email Marketing is very important, email marketing will be included Blog subscription newsletters, follow-up email to website visitors, customer welcome email, holiday promotions also tips to similar series emails for the customer nurturing.
Digital Marketing will work for all the business, can work for colleges, can work for institutions, can work for banking, can work for schools, can work for MNC Companies, Can work for IT Company, can work for government company, can work for farmers, can work for all the industries. If our company is belong to business to consumer then will be good for the advertisement. Day by day, everyday we need to increase the website traffic, will be good for business to increase the turnover. We need to focus on content performance and lead generation for the same.
• HubSpot
• Hootsuite Insights
• Buffer
• Canva AI
• Grammarly
• Google Analytics
• Mailchimp
• Adzooma
• MarketMuse
• Semrush
LESSON1 - WEBSITE CREATION
Assignment1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Assignment2 - Planning of a website
Assignment3 - HTML Basic
Assignment4 - About CMS and creating website in
Assignment5 - Wordpress
LESSON2 - SEARCH ENGINE OPTIMIZATION
Assignment6 - What is SEO?
Assignment7 - What are search engines and their functions ?
Assignment8 - Understanding traffic , keywords etc.
LESSON3 - ONPAGE OPTIMIZATION
Assignment9 - What is onpage SEO?
Assignment10 - Keyword Research With Google Keyword Planner
Assignment11 - Domain Selection & URL Structuring
Assignment12 - Head Section Optimization
Assignment13 - Meta Tag Optimization
Assignment14 - Redirection Tags
Assignment15 - SEO Friendly Content Writing
Assignment16 - Heading Optimization
Assignment17 - Keyword Density, Spamming Stuffing
Assignment18 - LSI (Latent Semantic Indexing)
Assignment19 - Image Optimization
Assignment20 - Video Marketing
Assignment21 - Robots File Creation
Assignment22 - Sitemap Creation & Submission (html and xml)
Assignment23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)
LESSON4 - OFF PAGE OPTIMIZATION
Assignment24 - What is Off page SEO?
Assignment24 - Why Off page is Important
Assignment25 - What are Backlinks?
Assignment26 - Backlinks Creation Methods
Assignment27 - Difference Between Do Follow and No Follow Backlinks
Assignment28 - What is Google Page Rank
Assignment29 - How to Increase Google Page Rank
Assignment30 - Web Directory Submissions
Assignment31 - Social Bookmarking
Assignment32 - Article Writing & Submission
Assignment33 - Press Release Writing & Submission
Assignment34 - Comment Blogging
Assignment35 - Classifieds Posting
Assignment36 - Forum Posting
Assignment37 - Link Exchange (One way, two way and three way)
Assignment38 - Search Engine Submissions
Assignment39 - RSS Feeds
LESSON5 - PPC ADVERTISING (GOOGLE ADWORDS)
Assignment40 - Understanding in organic search results
Assignment41 - Introduction to Google adwords & PPC advertising
Assignment42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Assignment43 - Setting up Google adwords account
Assignment44 - Understanding adwords account structure
Assignment45 - Campaigns, Adgroups, Ads, Keywords, etc.
Assignment46 - Types of Advertising campaigns-Search, Display, Video
Assignment47 - Difference between search & display campaign
Assignment48 - How does adwords rank ads
Assignment49 - Understanding adwords algorithm (adrank) in detail with examples
Assignment50 - What is quality score
Assignment51 - Why quality score is important What is CTR?
Assignment52 - Why CTR is important Understanding bids
Assignment53 - Advanced level bid strategies
Assignment54 - Enhanced CPC
Assignment55 - What are flexible bidding strategies
Assignment56 - Understanding ad-extensions
Assignment57 - Types of ad-extensions
Assignment58 - Adding ad-extensions in our Campaign
Assignment59 - Creating adgroups
Assignment60 - Finding relevant adgroups options using tool
Assignment61 - Creating adgroups using tool
Assignment62 - Understanding keywords
Assignment63 - Finding relevant keywords
Assignment64 - Adding keywords in ad-group using keyword planner tool
Assignment65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Assignment66 - Examples of types of keywords
Assignment67 - Creating ads
Assignment68 - Understanding ad metrics Display & destination URL
Assignment69 - How to write a compelling ad copy
Assignment70 - Best & worst examples of ads Creating ads
Assignment71 - Tracking Performance/Conversion
Assignment72 - What is conversion tracking Why is it important
Assignment73 - How to set up conversion tracking
Assignment74 - Adding tracking code in your website
Assignment75 - Checking conversion stats
Assignment76 - Optimizing Search Campaigns
LESSON6 - SOCIAL MEDIA MARKETING
Assignment77 - What is social media
Assignment78 - Understanding the existing social media paradigms & psychology
Assignment79 - How social media marketing is different than others
LESSON7 - FACEBOOK MARKETING
Assignment80 - Understanding Facebook marketing practical session
Assignment81 - Creating Facebook Page
Assignment82 - Increasing fans on fan page
Assignment83 - How to do marketing on fan page (with examples)
Assignment84 - Fan engagement
Assignment85 - Important apps to do fan page merketing
Assignment86 - Facebook Advertising
Assignment87 - Types of Facebook advertising
Assignment88 - Best practices for Facebook advertising
Assignment89 - Creating Facebook advertising campaign
Assignment90 - Targeting in ad campaign
Assignment91 - Payment LESSON-CPC vs CPM-CPA
Assignment92 - Setting up conversion tracking
Assignment93 - Using power editor tool for adv.
LESSON8 - LINKEDIN MARKETING
LESSON9 - TWITTER ADVERTISING
LESSON10 - VIDEO MARKETING
LESSON11 - GOOGLE ANALYTICS
Assignment94 - Introduction to Google analytics
Assignment95 - How Google analytics works
Assignment96 - Understanding Google analytics account structure
Assignment97 - Understanding Gooogle analytics insights
Assignment98 - Understanding cookie tracking
Assignment99 - Types of cookie tracking used by Google analytics
Assignment100 - How to set up analytics account
Assignment101 - Hot to add analytics code in website
Assignment102 - Understanding goals and conversion how to setup goals?
Assignment103 - Understanding different types of goals
Assignment104 - Understanding bounce & bounce rate
Assignment105 - Difference between exit rate & bounce rate how to reduce bounce rate
Assignment106 - How to setup goals
Assignment107 - Importance of funnels
Assignment108 - How to integrate adwords and analytics account
Assignment109 - Benefits of integrating adwords & analytics
Assignment110 - Measuring performance of marketing campaigns via Google analytics
Assignment11 - Understanding filters & segments
Assignment12 - How to set up filters & segments
Assignment13 - How to view customized reports
Assignment14 - Monitoring traffic sources
Assignment15 - Monitoring traffic behavior
Assignment16 - Taking corrective actions if required
LESSON12 - MOBILE WEB MARKETING
Assignment17 - Understanding Mobile Devices
Assignment18 - Mobile Marketing and Social Media
Assignment19 - Mobile Marketing Measurement and Analytics
Assignment20 - Fundamentals of Mobile marketing
Assignment21 - App Store optimization
Assignment22 - Creating mobile website through wordpress
Assignment23 - Advertising on mobile (App & Web)
Assignment24 - Targeting ads on Apps Targeting via location
Assignment25 - Targeting ads on search engine
Assignment26 - Content Marketing on mobile
Assignment27 - Mobile strategy-segmentations option targeting and difference
Assignment28 - SMS marketing
LESSON13 - ADSENSE & BLOGGING
Assignment29 - What is Adsense
Assignment30 - How to get approved for Adsense
Assignment31 - Cool trick to get Adsense approval by Google
Assignment32 - Using your adsense account interface Placing ads on your blog
Assignment33 - Creating blogs with our Free theme
Assignment34 - What is Blogging
Assignment35 - How to Blog
Assignment36 - What is Wordpress and How to Create with Wordpress
Assignment37 - Wordpress Themes and Plugins
LESSON14 - ONLINE REPUTATION MANAGEMENT (ORM)
LESSON15 - AFFILIATES
LESSON16 - ECOMMERCE MARKETING
LESSON17 - EMAIL CAMPAIGN
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