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Digital Marketing Institute in Delhi

Digital Marketing Training Institute in Delhi

Course Summary

Digital marketing training course is very popular in India. Now a days in every company they have digital marketing team, there are two important points for the digital marketing, first will be the part of content writing and second will be the part of SEO(Search Engine Optimization). As a digital marketing activity, need to reach to the world about our information which need to communicate to people. In the digital marketing parts there are following parts will be important for the student.



1. Search engine optimization part
2. Content writing marketing
3. Social media marketing part
4. Pay per click also called ppc
5. Affiliate marketing part
6. Native advertising part
7. Marketing automation activity
8. Email marketing part
9. Online PR Activity
10. Inbound marketing activity
11. Outbound marketing activity

Above are import part for the SEO activity
If will discuss about the Search Engine Optimization then divided in three parts, first will be On page SEO, second will be Off page SEO and least will be Technical SEO. If will talk about the on page SEO then will be main focus on website page and its activity, definitely need to check the keywords and its volume on internet accordingly need to make the plan. Off page SEO activity will be included all the links, back links, how we are publishing our link to other social media, generating other way to push the link to social media. In Technical SEO part, will be depended like, how we are putting codes to the website, how we have implemented internal part of the website, try to make easy way to search our keywords in Google engine.

If will talk about the content marketing, then blog post is very important to express our mission and advertise our concept to the people. Ebooks and whitepapers are also need to publish on social media, will be good for the visitors also to exchange the content for the reader. Will be good to generating leads for the company and moving people through the journey of the business.

Next step will be Social Media Marketing, this is very important way to educate our information, our advertisement to the people. In the social media activity can use facebook, can use twitter, can use Linkendin, Instagram, Snapchat, Pinterest, etc. We need to post our advertisement on daily or weekly basis so will reach about our company to many person. Post should be attractive so that will attract to more people in the world.

If will discuss about Pay per click also called ppc, we need to pay the amount for paid ads on facebook. This is also very important because will reach to more and more students and people. We can also start twitter Ads campaigns, to increase our viewers. We can post serious of post to reach to the required people. In this way can generate more and more lead for the business. There is one other way, it is called sponsored messages on linkedln, user can directly communicate to the person about the requirement and his/her background. Now a days Email Marketing is very important, email marketing will be included Blog subscription newsletters, follow-up email to website visitors, customer welcome email, holiday promotions also tips to similar series emails for the customer nurturing.

Digital Marketing will work for all the business, can work for colleges, can work for institutions, can work for banking, can work for schools, can work for MNC Companies, Can work for IT Company, can work for government company, can work for farmers, can work for all the industries. If our company is belong to business to consumer then will be good for the advertisement. Day by day, everyday we need to increase the website traffic, will be good for business to increase the turnover. We need to focus on content performance and lead generation for the same.


Course Outline

LESSON1 - WEBSITE CREATION
Assignment1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Assignment2 - Planning of a website
Assignment3 - HTML Basic
Assignment4 - About CMS and creating website in
Assignment5 - Wordpress

LESSON2 - SEARCH ENGINE OPTIMIZATION
Assignment6 - What is SEO?
Assignment7 - What are search engines and their functions ?
Assignment8 - Understanding traffic , keywords etc.

LESSON3 - ONPAGE OPTIMIZATION
Assignment9 - What is onpage SEO?
Assignment10 - Keyword Research With Google Keyword Planner
Assignment11 - Domain Selection & URL Structuring
Assignment12 - Head Section Optimization
Assignment13 - Meta Tag Optimization
Assignment14 - Redirection Tags
Assignment15 - SEO Friendly Content Writing
Assignment16 - Heading Optimization
Assignment17 - Keyword Density, Spamming Stuffing
Assignment18 - LSI (Latent Semantic Indexing)
Assignment19 - Image Optimization
Assignment20 - Video Marketing
Assignment21 - Robots File Creation
Assignment22 - Sitemap Creation & Submission (html and xml)
Assignment23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)

LESSON4 - OFF PAGE OPTIMIZATION
Assignment24 - What is Off page SEO?
Assignment24 - Why Off page is Important
Assignment25 - What are Backlinks?
Assignment26 - Backlinks Creation Methods
Assignment27 - Difference Between Do Follow and No Follow Backlinks
Assignment28 - What is Google Page Rank
Assignment29 - How to Increase Google Page Rank
Assignment30 - Web Directory Submissions
Assignment31 - Social Bookmarking
Assignment32 - Article Writing & Submission
Assignment33 - Press Release Writing & Submission
Assignment34 - Comment Blogging
Assignment35 - Classifieds Posting
Assignment36 - Forum Posting
Assignment37 - Link Exchange (One way, two way and three way)
Assignment38 - Search Engine Submissions
Assignment39 - RSS Feeds

LESSON5 - PPC ADVERTISING (GOOGLE ADWORDS)
Assignment40 - Understanding in organic search results
Assignment41 - Introduction to Google adwords & PPC advertising
Assignment42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Assignment43 - Setting up Google adwords account
Assignment44 - Understanding adwords account structure
Assignment45 - Campaigns, Adgroups, Ads, Keywords, etc.
Assignment46 - Types of Advertising campaigns-Search, Display, Video
Assignment47 - Difference between search & display campaign
Assignment48 - How does adwords rank ads
Assignment49 - Understanding adwords algorithm (adrank) in detail with examples
Assignment50 - What is quality score
Assignment51 - Why quality score is important What is CTR?
Assignment52 - Why CTR is important Understanding bids
Assignment53 - Advanced level bid strategies
Assignment54 - Enhanced CPC
Assignment55 - What are flexible bidding strategies
Assignment56 - Understanding ad-extensions
Assignment57 - Types of ad-extensions
Assignment58 - Adding ad-extensions in our Campaign
Assignment59 - Creating adgroups
Assignment60 - Finding relevant adgroups options using tool
Assignment61 - Creating adgroups using tool
Assignment62 - Understanding keywords
Assignment63 - Finding relevant keywords
Assignment64 - Adding keywords in ad-group using keyword planner tool
Assignment65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Assignment66 - Examples of types of keywords
Assignment67 - Creating ads
Assignment68 - Understanding ad metrics Display & destination URL
Assignment69 - How to write a compelling ad copy
Assignment70 - Best & worst examples of ads Creating ads
Assignment71 - Tracking Performance/Conversion
Assignment72 - What is conversion tracking Why is it important
Assignment73 - How to set up conversion tracking
Assignment74 - Adding tracking code in your website
Assignment75 - Checking conversion stats
Assignment76 - Optimizing Search Campaigns

LESSON6 - SOCIAL MEDIA MARKETING
Assignment77 - What is social media
Assignment78 - Understanding the existing social media paradigms & psychology
Assignment79 - How social media marketing is different than others

LESSON7 - FACEBOOK MARKETING
Assignment80 - Understanding Facebook marketing practical session
Assignment81 - Creating Facebook Page
Assignment82 - Increasing fans on fan page
Assignment83 - How to do marketing on fan page (with examples)
Assignment84 - Fan engagement
Assignment85 - Important apps to do fan page merketing
Assignment86 - Facebook Advertising
Assignment87 - Types of Facebook advertising
Assignment88 - Best practices for Facebook advertising
Assignment89 - Creating Facebook advertising campaign
Assignment90 - Targeting in ad campaign
Assignment91 - Payment LESSON-CPC vs CPM-CPA
Assignment92 - Setting up conversion tracking
Assignment93 - Using power editor tool for adv.

LESSON8 - LINKEDIN MARKETING
LESSON9 - TWITTER ADVERTISING
LESSON10 - VIDEO MARKETING

LESSON11 - GOOGLE ANALYTICS
Assignment94 - Introduction to Google analytics
Assignment95 - How Google analytics works
Assignment96 - Understanding Google analytics account structure
Assignment97 - Understanding Gooogle analytics insights
Assignment98 - Understanding cookie tracking
Assignment99 - Types of cookie tracking used by Google analytics
Assignment100 - How to set up analytics account
Assignment101 - Hot to add analytics code in website
Assignment102 - Understanding goals and conversion how to setup goals?
Assignment103 - Understanding different types of goals
Assignment104 - Understanding bounce & bounce rate
Assignment105 - Difference between exit rate & bounce rate how to reduce bounce rate
Assignment106 - How to setup goals
Assignment107 - Importance of funnels
Assignment108 - How to integrate adwords and analytics account
Assignment109 - Benefits of integrating adwords & analytics
Assignment110 - Measuring performance of marketing campaigns via Google analytics
Assignment11 - Understanding filters & segments
Assignment12 - How to set up filters & segments
Assignment13 - How to view customized reports
Assignment14 - Monitoring traffic sources
Assignment15 - Monitoring traffic behavior
Assignment16 - Taking corrective actions if required

LESSON12 - MOBILE WEB MARKETING
Assignment17 - Understanding Mobile Devices
Assignment18 - Mobile Marketing and Social Media
Assignment19 - Mobile Marketing Measurement and Analytics
Assignment20 - Fundamentals of Mobile marketing
Assignment21 - App Store optimization
Assignment22 - Creating mobile website through wordpress
Assignment23 - Advertising on mobile (App & Web)
Assignment24 - Targeting ads on Apps Targeting via location
Assignment25 - Targeting ads on search engine
Assignment26 - Content Marketing on mobile
Assignment27 - Mobile strategy-segmentations option targeting and difference
Assignment28 - SMS marketing

LESSON13 - ADSENSE & BLOGGING
Assignment29 - What is Adsense
Assignment30 - How to get approved for Adsense
Assignment31 - Cool trick to get Adsense approval by Google
Assignment32 - Using your adsense account interface Placing ads on your blog
Assignment33 - Creating blogs with our Free theme
Assignment34 - What is Blogging
Assignment35 - How to Blog
Assignment36 - What is Wordpress and How to Create with Wordpress
Assignment37 - Wordpress Themes and Plugins

LESSON14 - ONLINE REPUTATION MANAGEMENT (ORM)
LESSON15 - AFFILIATES
LESSON16 - ECOMMERCE MARKETING
LESSON17 - EMAIL CAMPAIGN

Course Features

  • Duration : 40 Hours
  • Lectures : 20
  • Quiz : 10
  • Students : 15

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Marketing is all about planning, how to target the right audience in the right place and at the right time. Targeting people through the internet is online marketing or Digital Marketing. It is one of the basic needs of business promotion nowadays.

Why learn Digital Marketing?

If you are a student:
• It is a very high-demand course and adds plus points to your resume.
• There is a wide variety of dynamic career opportunities available in this field.
• It will help you start your own business and promote it.
• You can promote your family business and help your family.
• Digital Marketer profile has diverse roles and responsibilities.
• With Growing Demand, there is a growth in salary packages too.

If you are a business owner:
• Digital Marketing helps to build a better reputation and credibility with your customers.
• Helps in increasing the number of sales which in turn helps in increasing revenue.
• Helps in understanding customer feedback more accurately.
• Helps you to target your specific audience smartly.
• Traditional marketing is expensive as compared to digital marketing. It will help you maintain your budget.
• You will learn how to bring your business on top searches.

What Are The Prerequisites for a Digital Marketing Course?
There are no prerequisites for learning digital marketing. However, you must have some basic technical knowledge and good communication skills. If you want to learn a digital marketing course, GICSEH is the best coaching for Digital Marketing course in Delhi.

Things you will learn in our Digital Marketing Course are-
• Introduction to Digital Marketing

Website Designing:
Learn how to build powerful landing pages of products on WordPress to increase sales, online shopping, and much more.

Search Engine Optimization (SEO):
In SEO (search engine optimization) section, you will learn how to bring your web pages to rank on the first page of Google. In addition, you will get to know about keywords and how to opt for the best possible keyword among others, and the tools that will help you in the process.

Mobile Marketing:
Mobile marketing is when we design our marketing strategies that are built on targeting a mobile audience. Here you will get to know about how to target the audience using apps on tablets, smartphones, etc. You will learn how to analyze mobile web analytics, increase app engagement and bring on more users.

E-commerce marketing:
In E-commerce marketing, you'll learn how to make strategies to drive traffic toward your stores and achieve a positive customer buying result.

Social Media Marketing (SMM):
Social Media Marketing (SMM) entails learning about organic as well as paid marketing techniques on social media platforms like Facebook, Instagram, YouTube. Here, you will learn to target the right audience, run a social media campaign, and drive more traffic to your client's website.

Instagram Marketing:
In insta marketing, you will learn how to improve your page and grow your Instagram followers, how to improve your content quality, and how to engage an audience. You will also learn about some Instagram automation tools that will further help you in multiple aspects.

Facebook Marketing:
Where you will learn how to build a page and grow it using specific digital marketing strategies. More importantly, you will learn how to schedule posts, and run a Facebook advertisement and campaign.

Web Analytics:
Here, you'll learn everything there is to know about google analytics.

Affiliate Marketing:
Affiliate marketing is the process where a product or service is promoted in return for a reward or commission on the sales generated. It is a game of strategy so whoever brings out the best strategy wins the game. It is an advertising model in which you will learn how to use an audience to generate an audience. The promoters are affiliates, and the incentives encourage them to find ways to promote your product.

E-commerce Marketing:
E-commerce is all about selling your product online. For doing so you need a good platform like an E-commerce website. In this part, of course, you will learn about e-commerce and its types, and how to design an e-commerce website. Once you find the platform, you will also learn how to drive traffic to that platform or your online stores. E-commerce marketing involves managing an e-commerce store and its activities to achieve a positive customer buying experience.

Content Marketing:
Content Marketing is a vital part of a digital marketing course. It is a strategy of planning, how to write, what to write and where to publish the content. Publishing can be done through many channels such as social media, blogs, websites, and more. You will learn how to write an intriguing title, and SEO-friendly content to reach your target audience and increase reach. You will also get to know how to interlink pages for SEO purposes and use keywords within your content.

Digital Marketing Jobs in India
• Digital Marketer
• Content Strategist or Content Marketer
• SEO Specialist
• Social Media Manager
• Paid Ads Manager
• SEO Executive

Digital Marketing Institute in Delhi
GICSEH provides the most updated and advanced digital marketing content, with access to real projects and learning. We teach our students original live working of google analytics data, AdWords, webmaster tool, so that they get to know the practical knowledge of the tools.
At GICSEH our digital marketing trainers are currently working experts and thus carry the foremost distinctive exposure of what the industry expects.
Every digital marketing batch gets to work on a real-time live campaign on Facebook, Instagram, and Google Adwords. This ensures that our students can excel in the field. We also teach our students email automation on paid automation platforms We provide lifetime support to our students so that if they face any issue in the real world we can be there for them.

Highlights:
• Digital Marketing Training from Industry Experts
• Depth Practical Internet Marketing Training
• Get ready for Job/ great client appeal
• Reputation and credibility
• Course syllabus/content
• Advance Training method
• Faculty expertise
• Placement and internship assistance
• Certifications
• Add-on benefits etc