Digital marketing training course is very popular in India. Now a days in every company they have digital marketing team, there are two important points for the digital marketing, first will be the part of content writing and second will be the part of SEO(Search Engine Optimization). As a digital marketing activity, need to reach to the world about our information which need to communicate to people. In the digital marketing parts there are following parts will be important for the student.
1. Search engine optimization part
2. Content writing marketing
3. Social media marketing part
4. Pay per click also called ppc
5. Affiliate marketing part
6. Native advertising part
7. Marketing automation activity
8. Email marketing part
9. Online PR Activity
10. Inbound marketing activity
11. Outbound marketing activity
Above are import part for the SEO activity
If will discuss about the Search Engine Optimization then divided in three parts, first will be On page SEO, second will be Off page SEO and least will be Technical SEO. If will talk about the on page SEO then will be main focus on website page and its activity, definitely need to check the keywords and its volume on internet accordingly need to make the plan. Off page SEO activity will be included all the links, back links, how we are publishing our link to other social media, generating other way to push the link to social media. In Technical SEO part, will be depended like, how we are putting codes to the website, how we have implemented internal part of the website, try to make easy way to search our keywords in Google engine.
If will talk about the content marketing, then blog post is very important to express our mission and advertise our concept to the people. Ebooks and whitepapers are also need to publish on social media, will be good for the visitors also to exchange the content for the reader. Will be good to generating leads for the company and moving people through the journey of the business.
Next step will be Social Media Marketing, this is very important way to educate our information, our advertisement to the people. In the social media activity can use facebook, can use twitter, can use Linkendin, Instagram, Snapchat, Pinterest, etc. We need to post our advertisement on daily or weekly basis so will reach about our company to many person. Post should be attractive so that will attract to more people in the world.
If will discuss about Pay per click also called ppc, we need to pay the amount for paid ads on facebook. This is also very important because will reach to more and more students and people. We can also start twitter Ads campaigns, to increase our viewers. We can post serious of post to reach to the required people. In this way can generate more and more lead for the business. There is one other way, it is called sponsored messages on linkedln, user can directly communicate to the person about the requirement and his/her background. Now a days Email Marketing is very important, email marketing will be included Blog subscription newsletters, follow-up email to website visitors, customer welcome email, holiday promotions also tips to similar series emails for the customer nurturing.
Digital Marketing will work for all the business, can work for colleges, can work for institutions, can work for banking, can work for schools, can work for MNC Companies, Can work for IT Company, can work for government company, can work for farmers, can work for all the industries. If our company is belong to business to consumer then will be good for the advertisement. Day by day, everyday we need to increase the website traffic, will be good for business to increase the turnover. We need to focus on content performance and lead generation for the same.
• HubSpot
• Hootsuite Insights
• Buffer
• Canva AI
• Grammarly
• Google Analytics
• Mailchimp
• Adzooma
• MarketMuse
• Semrush
LESSON1 - WEBSITE CREATION
Assignment1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Assignment2 - Planning of a website
Assignment3 - HTML Basic
Assignment4 - About CMS and creating website in
Assignment5 - Wordpress
LESSON2 - SEARCH ENGINE OPTIMIZATION
Assignment6 - What is SEO?
Assignment7 - What are search engines and their functions ?
Assignment8 - Understanding traffic , keywords etc.
LESSON3 - ONPAGE OPTIMIZATION
Assignment9 - What is onpage SEO?
Assignment10 - Keyword Research With Google Keyword Planner
Assignment11 - Domain Selection & URL Structuring
Assignment12 - Head Section Optimization
Assignment13 - Meta Tag Optimization
Assignment14 - Redirection Tags
Assignment15 - SEO Friendly Content Writing
Assignment16 - Heading Optimization
Assignment17 - Keyword Density, Spamming Stuffing
Assignment18 - LSI (Latent Semantic Indexing)
Assignment19 - Image Optimization
Assignment20 - Video Marketing
Assignment21 - Robots File Creation
Assignment22 - Sitemap Creation & Submission (html and xml)
Assignment23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)
LESSON4 - OFF PAGE OPTIMIZATION
Assignment24 - What is Off page SEO?
Assignment24 - Why Off page is Important
Assignment25 - What are Backlinks?
Assignment26 - Backlinks Creation Methods
Assignment27 - Difference Between Do Follow and No Follow Backlinks
Assignment28 - What is Google Page Rank
Assignment29 - How to Increase Google Page Rank
Assignment30 - Web Directory Submissions
Assignment31 - Social Bookmarking
Assignment32 - Article Writing & Submission
Assignment33 - Press Release Writing & Submission
Assignment34 - Comment Blogging
Assignment35 - Classifieds Posting
Assignment36 - Forum Posting
Assignment37 - Link Exchange (One way, two way and three way)
Assignment38 - Search Engine Submissions
Assignment39 - RSS Feeds
LESSON5 - PPC ADVERTISING (GOOGLE ADWORDS)
Assignment40 - Understanding in organic search results
Assignment41 - Introduction to Google adwords & PPC advertising
Assignment42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Assignment43 - Setting up Google adwords account
Assignment44 - Understanding adwords account structure
Assignment45 - Campaigns, Adgroups, Ads, Keywords, etc.
Assignment46 - Types of Advertising campaigns-Search, Display, Video
Assignment47 - Difference between search & display campaign
Assignment48 - How does adwords rank ads
Assignment49 - Understanding adwords algorithm (adrank) in detail with examples
Assignment50 - What is quality score
Assignment51 - Why quality score is important What is CTR?
Assignment52 - Why CTR is important Understanding bids
Assignment53 - Advanced level bid strategies
Assignment54 - Enhanced CPC
Assignment55 - What are flexible bidding strategies
Assignment56 - Understanding ad-extensions
Assignment57 - Types of ad-extensions
Assignment58 - Adding ad-extensions in our Campaign
Assignment59 - Creating adgroups
Assignment60 - Finding relevant adgroups options using tool
Assignment61 - Creating adgroups using tool
Assignment62 - Understanding keywords
Assignment63 - Finding relevant keywords
Assignment64 - Adding keywords in ad-group using keyword planner tool
Assignment65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Assignment66 - Examples of types of keywords
Assignment67 - Creating ads
Assignment68 - Understanding ad metrics Display & destination URL
Assignment69 - How to write a compelling ad copy
Assignment70 - Best & worst examples of ads Creating ads
Assignment71 - Tracking Performance/Conversion
Assignment72 - What is conversion tracking Why is it important
Assignment73 - How to set up conversion tracking
Assignment74 - Adding tracking code in your website
Assignment75 - Checking conversion stats
Assignment76 - Optimizing Search Campaigns
LESSON6 - SOCIAL MEDIA MARKETING
Assignment77 - What is social media
Assignment78 - Understanding the existing social media paradigms & psychology
Assignment79 - How social media marketing is different than others
LESSON7 - FACEBOOK MARKETING
Assignment80 - Understanding Facebook marketing practical session
Assignment81 - Creating Facebook Page
Assignment82 - Increasing fans on fan page
Assignment83 - How to do marketing on fan page (with examples)
Assignment84 - Fan engagement
Assignment85 - Important apps to do fan page merketing
Assignment86 - Facebook Advertising
Assignment87 - Types of Facebook advertising
Assignment88 - Best practices for Facebook advertising
Assignment89 - Creating Facebook advertising campaign
Assignment90 - Targeting in ad campaign
Assignment91 - Payment LESSON-CPC vs CPM-CPA
Assignment92 - Setting up conversion tracking
Assignment93 - Using power editor tool for adv.
LESSON8 - LINKEDIN MARKETING
LESSON9 - TWITTER ADVERTISING
LESSON10 - VIDEO MARKETING
LESSON11 - GOOGLE ANALYTICS
Assignment94 - Introduction to Google analytics
Assignment95 - How Google analytics works
Assignment96 - Understanding Google analytics account structure
Assignment97 - Understanding Gooogle analytics insights
Assignment98 - Understanding cookie tracking
Assignment99 - Types of cookie tracking used by Google analytics
Assignment100 - How to set up analytics account
Assignment101 - Hot to add analytics code in website
Assignment102 - Understanding goals and conversion how to setup goals?
Assignment103 - Understanding different types of goals
Assignment104 - Understanding bounce & bounce rate
Assignment105 - Difference between exit rate & bounce rate how to reduce bounce rate
Assignment106 - How to setup goals
Assignment107 - Importance of funnels
Assignment108 - How to integrate adwords and analytics account
Assignment109 - Benefits of integrating adwords & analytics
Assignment110 - Measuring performance of marketing campaigns via Google analytics
Assignment11 - Understanding filters & segments
Assignment12 - How to set up filters & segments
Assignment13 - How to view customized reports
Assignment14 - Monitoring traffic sources
Assignment15 - Monitoring traffic behavior
Assignment16 - Taking corrective actions if required
LESSON12 - MOBILE WEB MARKETING
Assignment17 - Understanding Mobile Devices
Assignment18 - Mobile Marketing and Social Media
Assignment19 - Mobile Marketing Measurement and Analytics
Assignment20 - Fundamentals of Mobile marketing
Assignment21 - App Store optimization
Assignment22 - Creating mobile website through wordpress
Assignment23 - Advertising on mobile (App & Web)
Assignment24 - Targeting ads on Apps Targeting via location
Assignment25 - Targeting ads on search engine
Assignment26 - Content Marketing on mobile
Assignment27 - Mobile strategy-segmentations option targeting and difference
Assignment28 - SMS marketing
LESSON13 - ADSENSE & BLOGGING
Assignment29 - What is Adsense
Assignment30 - How to get approved for Adsense
Assignment31 - Cool trick to get Adsense approval by Google
Assignment32 - Using your adsense account interface Placing ads on your blog
Assignment33 - Creating blogs with our Free theme
Assignment34 - What is Blogging
Assignment35 - How to Blog
Assignment36 - What is Wordpress and How to Create with Wordpress
Assignment37 - Wordpress Themes and Plugins
LESSON14 - ONLINE REPUTATION MANAGEMENT (ORM)
LESSON15 - AFFILIATES
LESSON16 - ECOMMERCE MARKETING
LESSON17 - EMAIL CAMPAIGN
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The digital marketing industry has experienced incredible growth over the past few years and continues to grow as consumers increasingly expect fast (instantaneous) delivery of digital experiences via mobile devices. Consumers now use mobile devices as primary means for making purchasing decisions and will increasingly depend on digital communication channels to support their decision-making processes. However, while an increasing number of brands choose to advertise through digital platforms, very few have sufficient resources available to manage the evolving complexities of digital marketing.
In 2026 the demand for professionally-trained digital marketers will expand significantly. And for the same reason, are you looking for digital marketing training in Delhi ? Well, Employment opportunities for experienced and knowledgeable digital marketers are expected to increase at a rate of approximately 10% annually. Now more than ever, anyone looking to develop successful careers as professional digital marketers should consider completing a Comprehensive Digital Marketing Course in Delhi from a leading institute like GICSEH. Completing such a course will provide you with the knowledge, skills, and competencies required to successfully develop and implement effective digital marketing campaigns and strategies that maximize your impact on those brands that your target audience cares about the most. Whether you are looking for job security, creative freedom, or a lucrative salary, starting your journey with a professional Digital Marketing Course in Delhi is a strategic investment in a future-proof career.
As the capital of India and a major metropolitan area of the country, Delhi presents aspiring digital marketers with unmatched access to industry resources. Choosing a Digital Marketing Institute in Delhi like GICSEH provides you with direct proximity to this professional network, often leading to better internship and placement opportunities. As a highly diverse city filled with multinational corporations, high-growth startups, and large, established domestic brands all vying for talent in digital fields, it is easy to see why employers are investing heavily in recruiting qualified individuals to fill their digital positions. Opting for an institute such as GICSEH allows access to a vast network of professionals to maximize internship and job placement opportunities.
In addition, Delhi's highly competitive educational environment ensures that training institutions remain current with industry trends, including the introduction of new technologies, which will ultimately shape the future of digital marketing. Many institutions have updated their course offerings to teach students about the new and innovative voice and visual search optimization methods, as well as how to administer multimillion-ruble advertising budgets for top e-commerce companies. Those preparing for management-level opportunities in this field may want to pursue a career pathway leading to an upper management position that pays 20 to 50 or more LPA after at least ten years in the industry.
The training program for digital marketing should cover much more than just how to post on social media; it should provide a thorough understanding of how all channels work together in an integrated approach by 2026 and beyond. At GICSEH, the program was developed so that students learn the skills needed to succeed in today’s marketplace.
The key areas of expertise will include:
• Search Engine Optimization (SEO): This involves the continuous improvement of a website's content and technical aspects so that organic rankings in search results can be increased.
• Social Media Marketing (SMM): This area teaches how to manage a company or brand's social media properties through content strategy, advertising (both paid and organic), and real-time audience engagement.
• Pay-Per-Click (PPC) Advertising: The purpose of this module is to teach students how to create and manage paid ad campaigns on platforms such as Google Ads and Meta (Facebook, Instagram, etc.) in order to generate immediate website traffic and increase sales.
• Content Marketing & Content Strategy: This component of the course involves shaping a company’s message through the use of various methods, such as storytelling, blogs, video, and infographics, to develop and maintain a long-term relationship of trust and value with their customers.
• Email Marketing & Email Automation: This course teaches how to use email marketing tools, such as Mailchimp and HubSpot, to create automated email workflows for nurturing leads and retaining customers.
• Web Analytics & Reporting: This module helps students extract actionable data from reports and identify insights to optimize their business for maximum return on investment (ROI).
This year, the use of Artificial Intelligence in the Business sector will be the greatest trend to affect the marketplace. In 2026, AI will no longer be an idea of the future, but a day-to-day tool for marketers to use. The newest Digital Marketing Courses in Delhi now offer specialized training in AI to help their students to stay ahead of these changes.
By 2026, digital marketers will utilise AI to:
• Hyper-Personalise - Leveraging predictive analytics to offer the precise content to customers at the precise time.
• Content Generation - Using tools such as Jasper, Copy.ai and Canva AI to create and generate content (e.g. scripts for advertisements and YouTube videos).
• Conversational AI - Accessing advanced chatbots (e.g. ChatGPT and Dialogflow) to improve both customer service experiences and Programmatic Bidding functions.
• Visual and Voice Search - Making sure their content ranks for searches made using images and Smart Assistants.
These are the skills a top digital marketing institute must have!
The salary of a digital marketing employee varies dramatically depending upon their skills/specialisation. Due to the popularity of Digital Marketing positions as one of the most sought-after professions at the present time, even entry-level positions are able to demand competitive pay if you have established an impressive portfolio along with relevant certifications.
The average salaries of digital marketing employees by 2026 are estimated as follows:
• Entry Level (0-2 years): Typically earns between 3-6 LPADigital Marketing Executive, Junior Social Media Manager, and SEO Analyst.
• Mid-Level (3–6 years): Salaries jump to 6–12 LPA as you move into specialist roles like Performance Marketing Manager or Content Strategist.
• Senior-Level (7+ years): Experts can command 12–25 LPA, while those in leadership roles like Digital Marketing Head or Director can exceed 30–40+ LPA.
Most lucrative positions in digital marketing by 2026:
• Digital Marketing Manager - 8 to 20 Lacs
• PPC / Pay-Per-Click Manager - 7 to 18 Lacs
• Growth Marketers - 12 to 35 Lacs
• Marketing Automation Leader - 12 to 28 Lacs
Digital marketing changes rapidly, so picking the right partner for your training is vital. GICSEH (Global Institute of Cyber Security & Ethical Hacking) stands out as a premier training provider due to the breadth of topics covered in greater depth than a standard training institution.
Industry-Aligned Program: This is not a cookie-cutter program. Our robust, real-world portfolio-driven curriculum will give you a tangible asset demonstrating your capabilities to potential employers.
• Specialization: GICSEH provides in-depth training on the use of AI tools in digital marketing, including personalization, predictive analytics and intelligent bidding techniques.
• Placement Support: Our placement support program provides resume creation, portfolio reviews, mock-interviews, and access to our extensive network of technology organisations.
• Dual Focus: GICSEH provides equal emphasis on the development of content and SEO strategy, as well as web development training (HTML, CSS, CMS – WordPress).
• Hands-On Training: Multiple opportunities to engage in hands-on training with experts ensure that you are job-ready from day one.
As the course progresses, students will continue to build upon the modern strategy foundations that were established during the first half of the Digital Marketing Course in Delhi. The curriculum now shifts from "the why" to "the how". With 2026 fast approaching, the Digital Marketing Industry will not only focus on posting content; it will also require its members to understand and effectively execute all of the underlying technical elements that have helped increase measurable business growth.
As part of the Digital Marketing Course in Delhi, students will develop into data-driven digital marketing specialists who've mastered many of the complex algorithms and AI-based automation tools that underpin the Digital Marketing Industry. Once this is accomplished, students will be ready for the more advanced modules that will drive them to a successful Digital Marketing Career.
After completing the foundations of the Digital Marketing Training in Delhi, students will be introduced to and fully immersed in specialized modules that define the success of Digital Marketing in today's marketplace. Students wishing to work with major agencies and/or multinational corporations will require all of the specialized technical skills that will make them competitive when applying for jobs within these types of companies.
• Advanced Search Engine Optimization (SEO) - In this module, students will go beyond traditional keyword strategies and learn to master technical SEO, on-page optimization techniques based on artificial intelligence (AI) and complex site architecture issues. Using SEMrush and Google Search Console, students will learn how to perform comprehensive competitor audits of websites, identify and address critical issues related to speed, and develop effective technical SEO strategies.
• Performance Marketing & Search Engine Marketing (Google Ads) - The Performance Marketing module will cover how to make the most of paid search campaigns, including AI-powered SEM campaigns running on YouTube and advanced bidding strategies to optimize the return on ad spend (ROAS).
• Social Media Marketing & Meta Ads: Facebook Business Suite is essential in 2026. You will learn to create sophisticated audience profiles, configure Facebook Pixels for tracking purposes, and develop high-performing ad funnels for Instagram.
• Web Analytics & Data-Driven Marketing Strategy: If you do not track your marketing efforts, you are just guessing. You will acquire hands-on experience using Google Analytics 4 (GA4) to track user journeys, conversion rates, and conduct A/B tests.
A certification only indicates that you studied; a portfolio demonstrates that you know how to execute. Any leading digital marketing institute in Delhi will emphasize the importance of building a live portfolio to be qualified for higher-paying positions.
To differentiate yourself from other applicants in Delhi's competitive market, your portfolio must contain:
• Live Project Case Studies: Provide details of your performance on actual business campaigns in Delhi, such as what was the objective; what was your marketing strategy; and what were the quantifiable results you achieved (for example, "I was able to increase organic traffic by 60%").
• SEO Dashboards: Include before-and-after images of keyword ranking improvements and a technical audit report.
• PPC Results: Present data from mock or real campaigns, including CTR, CPL and other metrics.
• Visuals From Content and Social: Display professional-quality ad creative examples and examples of content calendars using Canva Pro or Adobe
The demand for digital professionals in India is projected to hit 2 million jobs by 2026. Completing your Digital Marketing Course in Delhi prepares you for several high-demand roles:
For the Job Role we have mentioned key Core Responsibility and the Salary Range (2026 Estimate)
• A SEO Specialist Optimizing site visibility and organic search growth: ₹4L – ₹6.5L per year
• PPC/SEM Manager Managing paid budgets and performance ad campaigns :₹5L – ₹8.5L per year
• A Social Media Manager managing Brand storytelling and platform engagement strategy can expect ₹3.5L – ₹6L per year
• Lastly a Performance Marketer Driving ROI through cross-channel paid strategies can expect ₹6L – ₹12L+ per year
By choosing a reputable Digital Marketing Institute in Delhi, you gain access to placement partners and internship opportunities that bridge the gap between classroom learning and a professional career.
In the previous part of our Digital Marketing Course in Delhi authority guide, we mastered the technical pillars—from AI-driven SEO to advanced GA4 analytics. Now, in this final section, we shift from the classroom to the boardroom. To land a high-paying job in the very competitive market of Delhi in 2026 requires more than just having technical abilities, you will need to have a 'Career-First' mentality.
You will need to do well in Digital Marketing Training in Delhi to fully appreciate how quickly the day-to-day pace of the current professional world is and how quickly a person can move on and do something new. The average day of an employee at a leading Delhi agency such as Webchutney or Techmagnate or Digital Zeroz in 2026 will be a combination of disciplined data monitoring and fast paced creative work effort. The following are the highlights of a normal day.
• Morning Discipline (9 Am-11 Am): The day's work starts with Data Verification. During morning discipline you will review the automated AI notifications generated by your agency system, and your Agency dashboard (See Trello and/or Google Sheets) to review and analyze the performance results of the Previous Day Campaigns. It’s during the morning discipline where many technical SEO audits, and/or bid strategy adjustments for Google Ads are completed due to the nature of their task being performed at a time that allows for minimal disturbance interruptions by other people.
• Collaboration Sprint (11 Am-2 PM): An Important Thread to Digital Marketer's Work Culture: Collaboration is a huge part of how digital marketer's work in an integrated /multi-disciplinary agency environment such as Delhi. Much of the first half of this block is spent in Briefing Sessions, collaborating with Script Writers for Reels/Video Content, Briefing Designs on Ad Creative Development, along with Client call communications to discuss campaign strategy shifts.
• Afternoon Creative Block (3 Pm-6 Pm): The bulk of the afternoon is dedicated for the execution of creative elements. Whether you are writing "Delhi-swag" style captions in the style of TikTok, fixing up some short-form video clips in CANVA, creating a Campaign/event flyer using your design platform, or developing nutritional banners that promote healthy eating to the local sports community. All creative elements in the afternoon will be executed rapidly at a higher rate than even during the morning time frame.Setting up A/B tests for landing pages, this is where the actual content is born.
• The reporting habit (6 pm-8pm) refers to the end of each working day where all professionals report their authority metrics. Update ROI tracking matrices and send daily confirmation emails to clients, thereby contributing to transparency and professional accountability.