Best Digital Marketing Training Institute in Gurgaon

Course Outline

CONCEPT1 - WEBSITE CREATION
Task1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Task2 - Planning of a website
Task3 - HTML Basic
Task4 - About CMS and creating website in
Task5 - Wordpress

CONCEPT2 - SEARCH ENGINE OPTIMIZATION
Task6 - What is SEO?
Task7 - What are search engines and their functions ?
Task8 - Understanding traffic , keywords etc.

CONCEPT3 - ONPAGE OPTIMIZATION
Task9 - What is onpage SEO?
Task10 - Keyword Research With Google Keyword Planner
Task11 - Domain Selection & URL Structuring
Task12 - Head Section Optimization
Task13 - Meta Tag Optimization
Task14 - Redirection Tags
Task15 - SEO Friendly Content Writing
Task16 - Heading Optimization
Task17 - Keyword Density, Spamming Stuffing
Task18 - LSI (Latent Semantic Indexing)
Task19 - Image Optimization
Task20 - Video Marketing
Task21 - Robots File Creation
Task22 - Sitemap Creation & Submission (html and xml)
Task23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)

CONCEPT4 - OFF PAGE OPTIMIZATION
Task24 - What is Off page SEO?
Task24 - Why Off page is Important
Task25 - What are Backlinks?
Task26 - Backlinks Creation Methods
Task27 - Difference Between Do Follow and No Follow Backlinks
Task28 - What is Google Page Rank
Task29 - How to Increase Google Page Rank
Task30 - Web Directory Submissions
Task31 - Social Bookmarking
Task32 - Article Writing & Submission
Task33 - Press Release Writing & Submission
Task34 - Comment Blogging
Task35 - Classifieds Posting
Task36 - Forum Posting
Task37 - Link Exchange (One way, two way and three way)
Task38 - Search Engine Submissions
Task39 - RSS Feeds

CONCEPT5 - PPC ADVERTISING (GOOGLE ADWORDS)
Task40 - Understanding in organic search results
Task41 - Introduction to Google adwords & PPC advertising
Task42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Task43 - Setting up Google adwords account
Task44 - Understanding adwords account structure
Task45 - Campaigns, Adgroups, Ads, Keywords, etc.
Task46 - Types of Advertising campaigns-Search, Display, Video
Task47 - Difference between search & display campaign
Task48 - How does adwords rank ads
Task49 - Understanding adwords algorithm (adrank) in detail with examples
Task50 - What is quality score
Task51 - Why quality score is important What is CTR?
Task52 - Why CTR is important Understanding bids
Task53 - Advanced level bid strategies
Task54 - Enhanced CPC
Task55 - What are flexible bidding strategies
Task56 - Understanding ad-extensions
Task57 - Types of ad-extensions
Task58 - Adding ad-extensions in our Campaign
Task59 - Creating adgroups
Task60 - Finding relevant adgroups options using tool
Task61 - Creating adgroups using tool
Task62 - Understanding keywords
Task63 - Finding relevant keywords
Task64 - Adding keywords in ad-group using keyword planner tool
Task65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Task66 - Examples of types of keywords
Task67 - Creating ads
Task68 - Understanding ad metrics Display & destination URL
Task69 - How to write a compelling ad copy
Task70 - Best & worst examples of ads Creating ads
Task71 - Tracking Performance/Conversion
Task72 - What is conversion tracking Why is it important
Task73 - How to set up conversion tracking
Task74 - Adding tracking code in your website
Task75 - Checking conversion stats
Task76 - Optimizing Search Campaigns

CONCEPT6 - SOCIAL MEDIA MARKETING
Task77 - What is social media
Task78 - Understanding the existing social media paradigms & psychology
Task79 - How social media marketing is different than others

CONCEPT7 - FACEBOOK MARKETING
Task80 - Understanding Facebook marketing practical session
Task81 - Creating Facebook Page
Task82 - Increasing fans on fan page
Task83 - How to do marketing on fan page (with examples)
Task84 - Fan engagement
Task85 - Important apps to do fan page merketing
Task86 - Facebook Advertising
Task87 - Types of Facebook advertising
Task88 - Best practices for Facebook advertising
Task89 - Creating Facebook advertising campaign
Task90 - Targeting in ad campaign
Task91 - Payment CONCEPT-CPC vs CPM-CPA
Task92 - Setting up conversion tracking
Task93 - Using power editor tool for adv.

CONCEPT8 - LINKEDIN MARKETING

CONCEPT9 - TWITTER ADVERTISING

CONCEPT10 - VIDEO MARKETING

CONCEPT11 - GOOGLE ANALYTICS
Task94 - Introduction to Google analytics
Task95 - How Google analytics works
Task96 - Understanding Google analytics account structure
Task97 - Understanding Gooogle analytics insights
Task98 - Understanding cookie tracking
Task99 - Types of cookie tracking used by Google analytics
Task100 - How to set up analytics account
Task101 - Hot to add analytics code in website
Task102 - Understanding goals and conversion how to setup goals?
Task103 - Understanding different types of goals
Task104 - Understanding bounce & bounce rate
Task105 - Difference between exit rate & bounce rate how to reduce bounce rate
Task106 - How to setup goals
Task107 - Importance of funnels
Task108 - How to integrate adwords and analytics account
Task109 - Benefits of integrating adwords & analytics
Task110 - Measuring performance of marketing campaigns via Google analytics
Task11 - Understanding filters & segments
Task12 - How to set up filters & segments
Task13 - How to view customized reports
Task14 - Monitoring traffic sources
Task15 - Monitoring traffic behavior
Task16 - Taking corrective actions if required

CONCEPT12 - MOBILE WEB MARKETING
Task17 - Understanding Mobile Devices
Task18 - Mobile Marketing and Social Media
Task19 - Mobile Marketing Measurement and Analytics
Task20 - Fundamentals of Mobile marketing
Task21 - App Store optimization
Task22 - Creating mobile website through wordpress
Task23 - Advertising on mobile (App & Web)
Task24 - Targeting ads on Apps Targeting via location
Task25 - Targeting ads on search engine
Task26 - Content Marketing on mobile
Task27 - Mobile strategy-segmentations option targeting and difference
Task28 - SMS marketing

CONCEPT13 - ADSENSE & BLOGGING
Task29 - What is Adsense
Task30 - How to get approved for Adsense
Task31 - Cool trick to get Adsense approval by Google
Task32 - Using your adsense account interface Placing ads on your blog
Task33 - Creating blogs with our Free theme
Task34 - What is Blogging
Task35 - How to Blog
Task36 - What is Wordpress and How to Create with Wordpress
Task37 - Wordpress Themes and Plugins

CONCEPT14 - ONLINE REPUTATION MANAGEMENT (ORM)

CONCEPT15 - AFFILIATES

CONCEPT16 - ECOMMERCE MARKETING

CONCEPT17 - EMAIL CAMPAIGN