Digital Marketing, most commonly known as Online Marketing or Internet Marketing, is a technique, used for organizations or business to engage with more clients and earn a higher revenue. In this Digital era, where everything is becoming online, Digital Marketing has become a necessity for the survival in this competitive world. And this is the main reason that learning Digital Marketing is important for everyone whether an individual running own business or any company. Now it’s completely up to you to either stick to traditional marketing techniques or to learn and apply digital techniques and take the career to a new height.
Digital Marketing is generally referred as marketing of products or services by the mode of Internet using Laptop, Tablets or mobile phones. For the promotion of the business, social platforms are used which involves:
• Facebook
• Twitter
• LinkedIn
• Instagram etc
Although it is known as the internet marketing, it is not just the marketing over the internet but much beyond that. It also includes the promotional activities of businesses by increasing their visibility on various platforms like:
• Search engines
• Social media and other platforms for Branding and growth of the business.
It also includes the creation and ranking of the business’ website. Various other techniques, through which a business can be promoted are:
• Blogging
• SMS Campaigns
• SEO
• SMO
• Pay Per Click.
Eligibility Criteria for Digital Marketing Training in Ghaziabad One most common question that arises in the mind of most of the people is that who can learn Digital Marketing? There are no such eligibility criteria to learn Digital Marketing. Whether you are a college student, a businessman, or a working person, no matter what your age is, you can learn digital marketing and open new options in your life.
Job options after Digital Marketing Training in Ghaziabad:
Various career options after Digital marketing course are: • You can seek a job
• Run your own business or start-up
• Become a freelancer
You also have the option of carrying on with a job as a: • Digital Marketing Executive
• SEO Executive
• Social Media Strategist
• Campaign Management Specialist
• Email Marketing Executive
• PPC Manager
Also, the pay scale in the profile of Digital Marketing is very good and will increase with the increase in the demand of such skills which is definitely going to increase in the future.
Why to Choose GICSEH for Digital Marketing training in Ghaziabad? GICSEH offers the best Digital Marketing Training in Ghaziabad with real time projects & practical knowledge. Our course includes various modules which we assure that no other institute is providing. Other special feature about our training are:
• Live projects
• In depth practical training from the experts
• One-o-One classes are also available to get the best out of our students.
Our students are our Top Most Priority.
Our trainers have more than 10+ years of experience in Digital Marketing Field. If you are looking for the best digital marketing course in Ghaziabad. GICSEH is where you should land. We assure you the best Digital Marketing training in Ghaziabad. Book a Demo session with us and you will get to know why GICSEH is the Best from the Rest.
Course Outline
HEADING1 - WEBSITE CREATION Theory & Lab1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Theory & Lab2 - Planning of a website
Theory & Lab3 - HTML Basic
Theory & Lab4 - About CMS and creating website in
Theory & Lab5 - Wordpress
HEADING2 - SEARCH ENGINE OPTIMIZATION Theory & Lab6 - What is SEO?
Theory & Lab7 - What are search engines and their functions ?
Theory & Lab8 - Understanding traffic , keywords etc.
HEADING3 - ONPAGE OPTIMIZATION Theory & Lab9 - What is onpage SEO?
Theory & Lab10 - Keyword Research With Google Keyword Planner
Theory & Lab11 - Domain Selection & URL Structuring
Theory & Lab12 - Head Section Optimization
Theory & Lab13 - Meta Tag Optimization
Theory & Lab14 - Redirection Tags
Theory & Lab15 - SEO Friendly Content Writing
Theory & Lab16 - HEADING Optimization
Theory & Lab17 - Keyword Density, Spamming Stuffing
Theory & Lab18 - LSI (Latent Semantic Indexing)
Theory & Lab19 - Image Optimization
Theory & Lab20 - Video Marketing
Theory & Lab21 - Robots File Creation
Theory & Lab22 - Sitemap Creation & Submission (html and xml)
Theory & Lab23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)
HEADING4 - OFF PAGE OPTIMIZATION Theory & Lab24 - What is Off page SEO?
Theory & Lab24 - Why Off page is Important
Theory & Lab25 - What are Backlinks?
Theory & Lab26 - Backlinks Creation Methods
Theory & Lab27 - Difference Between Do Follow and No Follow Backlinks
Theory & Lab28 - What is Google Page Rank
Theory & Lab29 - How to Increase Google Page Rank
Theory & Lab30 - Web Directory Submissions
Theory & Lab31 - Social Bookmarking
Theory & Lab32 - Article Writing & Submission
Theory & Lab33 - Press Release Writing & Submission
Theory & Lab34 - Comment Blogging
Theory & Lab35 - Classifieds Posting
Theory & Lab36 - Forum Posting
Theory & Lab37 - Link Exchange (One way, two way and three way)
Theory & Lab38 - Search Engine Submissions
Theory & Lab39 - RSS Feeds
HEADING5 - PPC ADVERTISING (GOOGLE ADWORDS) Theory & Lab40 - Understanding in organic search results
Theory & Lab41 - Introduction to Google adwords & PPC advertising
Theory & Lab42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Theory & Lab43 - Setting up Google adwords account
Theory & Lab44 - Understanding adwords account structure
Theory & Lab45 - Campaigns, Adgroups, Ads, Keywords, etc.
Theory & Lab46 - Types of Advertising campaigns-Search, Display, Video
Theory & Lab47 - Difference between search & display campaign
Theory & Lab48 - How does adwords rank ads
Theory & Lab49 - Understanding adwords algorithm (adrank) in detail with examples
Theory & Lab50 - What is quality score
Theory & Lab51 - Why quality score is important What is CTR?
Theory & Lab52 - Why CTR is important Understanding bids
Theory & Lab53 - Advanced level bid strategies
Theory & Lab54 - Enhanced CPC
Theory & Lab55 - What are flexible bidding strategies
Theory & Lab56 - Understanding ad-extensions
Theory & Lab57 - Types of ad-extensions
Theory & Lab58 - Adding ad-extensions in our Campaign
Theory & Lab59 - Creating adgroups
Theory & Lab60 - Finding relevant adgroups options using tool
Theory & Lab61 - Creating adgroups using tool
Theory & Lab62 - Understanding keywords
Theory & Lab63 - Finding relevant keywords
Theory & Lab64 - Adding keywords in ad-group using keyword planner tool
Theory & Lab65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Theory & Lab66 - Examples of types of keywords
Theory & Lab67 - Creating ads
Theory & Lab68 - Understanding ad metrics Display & destination URL
Theory & Lab69 - How to write a compelling ad copy
Theory & Lab70 - Best & worst examples of ads Creating ads
Theory & Lab71 - Tracking Performance/Conversion
Theory & Lab72 - What is conversion tracking Why is it important
Theory & Lab73 - How to set up conversion tracking
Theory & Lab74 - Adding tracking code in your website
Theory & Lab75 - Checking conversion stats
Theory & Lab76 - Optimizing Search Campaigns
HEADING6 - SOCIAL MEDIA MARKETING Theory & Lab77 - What is social media
Theory & Lab78 - Understanding the existing social media paradigms & psychology
Theory & Lab79 - How social media marketing is different than others
HEADING7 - FACEBOOK MARKETING Theory & Lab80 - Understanding Facebook marketing practical session
Theory & Lab81 - Creating Facebook Page
Theory & Lab82 - Increasing fans on fan page
Theory & Lab83 - How to do marketing on fan page (with examples)
Theory & Lab84 - Fan engagement
Theory & Lab85 - Important apps to do fan page merketing
Theory & Lab86 - Facebook Advertising
Theory & Lab87 - Types of Facebook advertising
Theory & Lab88 - Best practices for Facebook advertising
Theory & Lab89 - Creating Facebook advertising campaign
Theory & Lab90 - Targeting in ad campaign
Theory & Lab91 - Payment HEADING-CPC vs CPM-CPA
Theory & Lab92 - Setting up conversion tracking
Theory & Lab93 - Using power editor tool for adv.
HEADING8 - LINKEDIN MARKETING
HEADING9 - TWITTER ADVERTISING
HEADING10 - VIDEO MARKETING
HEADING11 - GOOGLE ANALYTICS Theory & Lab94 - Introduction to Google analytics
Theory & Lab95 - How Google analytics works
Theory & Lab96 - Understanding Google analytics account structure
Theory & Lab97 - Understanding Gooogle analytics insights
Theory & Lab98 - Understanding cookie tracking
Theory & Lab99 - Types of cookie tracking used by Google analytics
Theory & Lab100 - How to set up analytics account
Theory & Lab101 - Hot to add analytics code in website
Theory & Lab102 - Understanding goals and conversion how to setup goals?
Theory & Lab103 - Understanding different types of goals
Theory & Lab104 - Understanding bounce & bounce rate
Theory & Lab105 - Difference between exit rate & bounce rate how to reduce bounce rate
Theory & Lab106 - How to setup goals
Theory & Lab107 - Importance of funnels
Theory & Lab108 - How to integrate adwords and analytics account
Theory & Lab109 - Benefits of integrating adwords & analytics
Theory & Lab110 - Measuring performance of marketing campaigns via Google analytics
Theory & Lab11 - Understanding filters & segments
Theory & Lab12 - How to set up filters & segments
Theory & Lab13 - How to view customized reports
Theory & Lab14 - Monitoring traffic sources
Theory & Lab15 - Monitoring traffic behavior
Theory & Lab16 - Taking corrective actions if required
HEADING12 - MOBILE WEB MARKETING Theory & Lab17 - Understanding Mobile Devices
Theory & Lab18 - Mobile Marketing and Social Media
Theory & Lab19 - Mobile Marketing Measurement and Analytics
Theory & Lab20 - Fundamentals of Mobile marketing
Theory & Lab21 - App Store optimization
Theory & Lab22 - Creating mobile website through wordpress
Theory & Lab23 - Advertising on mobile (App & Web)
Theory & Lab24 - Targeting ads on Apps Targeting via location
Theory & Lab25 - Targeting ads on search engine
Theory & Lab26 - Content Marketing on mobile
Theory & Lab27 - Mobile strategy-segmentations option targeting and difference
Theory & Lab28 - SMS marketing
HEADING13 - ADSENSE & BLOGGING Theory & Lab29 - What is Adsense
Theory & Lab30 - How to get approved for Adsense
Theory & Lab31 - Cool trick to get Adsense approval by Google
Theory & Lab32 - Using your adsense account interface Placing ads on your blog
Theory & Lab33 - Creating blogs with our Free theme
Theory & Lab34 - What is Blogging
Theory & Lab35 - How to Blog
Theory & Lab36 - What is Wordpress and How to Create with Wordpress
Theory & Lab37 - Wordpress Themes and Plugins
HEADING14 - ONLINE REPUTATION MANAGEMENT (ORM) HEADING15 - AFFILIATES HEADING16 - ECOMMERCE MARKETING HEADING17 - EMAIL CAMPAIGN
Noida: 6th Floor, Iconic Corenthum, Sector 62, Near Gate No 3 Electronic City Metro Noida, UP-201301
info@gicseh.com
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