Best Digital Marketing Training Institute in Faridabad

Course Outline

SEGMENT1 - WEBSITE CREATION
Lable1 - Understanding about Internet , websites , domain , web server , web hosting etc.
Lable2 - Planning of a website
Lable3 - HTML Basic
Lable4 - About CMS and creating website in
Lable5 - Wordpress

SEGMENT2 - SEARCH ENGINE OPTIMIZATION
Lable6 - What is SEO?
Lable7 - What are search engines and their functions ?
Lable8 - Understanding traffic , keywords etc.

SEGMENT3 - ONPAGE OPTIMIZATION
Lable9 - What is onpage SEO?
Lable10 - Keyword Research With Google Keyword Planner
Lable11 - Domain Selection & URL Structuring
Lable12 - Head Section Optimization
Lable13 - Meta Tag Optimization
Lable14 - Redirection Tags
Lable15 - SEO Friendly Content Writing
Lable16 - Heading Optimization
Lable17 - Keyword Density, Spamming Stuffing
Lable18 - LSI (Latent Semantic Indexing)
Lable19 - Image Optimization
Lable20 - Video Marketing
Lable21 - Robots File Creation
Lable22 - Sitemap Creation & Submission (html and xml)
Lable23 - Website Tracking Tools (Google Analytics, Google Webmaster Tools)

SEGMENT4 - OFF PAGE OPTIMIZATION
Lable24 - What is Off page SEO?
Lable24 - Why Off page is Important
Lable25 - What are Backlinks?
Lable26 - Backlinks Creation Methods
Lable27 - Difference Between Do Follow and No Follow Backlinks
Lable28 - What is Google Page Rank
Lable29 - How to Increase Google Page Rank
Lable30 - Web Directory Submissions
Lable31 - Social Bookmarking
Lable32 - Article Writing & Submission
Lable33 - Press Release Writing & Submission
Lable34 - Comment Blogging
Lable35 - Classifieds Posting
Lable36 - Forum Posting
Lable37 - Link Exchange (One way, two way and three way)
Lable38 - Search Engine Submissions
Lable39 - RSS Feeds

SEGMENT5 - PPC ADVERTISING (GOOGLE ADWORDS)
Lable40 - Understanding in organic search results
Lable41 - Introduction to Google adwords & PPC advertising
Lable42 - Overview of Microsoft Adcenter (Bing & Yahoo)
Lable43 - Setting up Google adwords account
Lable44 - Understanding adwords account structure
Lable45 - Campaigns, Adgroups, Ads, Keywords, etc.
Lable46 - Types of Advertising campaigns-Search, Display, Video
Lable47 - Difference between search & display campaign
Lable48 - How does adwords rank ads
Lable49 - Understanding adwords algorithm (adrank) in detail with examples
Lable50 - What is quality score
Lable51 - Why quality score is important What is CTR?
Lable52 - Why CTR is important Understanding bids
Lable53 - Advanced level bid strategies
Lable54 - Enhanced CPC
Lable55 - What are flexible bidding strategies
Lable56 - Understanding ad-extensions
Lable57 - Types of ad-extensions
Lable58 - Adding ad-extensions in our Campaign
Lable59 - Creating adgroups
Lable60 - Finding relevant adgroups options using tool
Lable61 - Creating adgroups using tool
Lable62 - Understanding keywords
Lable63 - Finding relevant keywords
Lable64 - Adding keywords in ad-group using keyword planner tool
Lable65 - Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Lable66 - Examples of types of keywords
Lable67 - Creating ads
Lable68 - Understanding ad metrics Display & destination URL
Lable69 - How to write a compelling ad copy
Lable70 - Best & worst examples of ads Creating ads
Lable71 - Tracking Performance/Conversion
Lable72 - What is conversion tracking Why is it important
Lable73 - How to set up conversion tracking
Lable74 - Adding tracking code in your website
Lable75 - Checking conversion stats
Lable76 - Optimizing Search Campaigns

SEGMENT6 - SOCIAL MEDIA MARKETING
Lable77 - What is social media
Lable78 - Understanding the existing social media paradigms & psychology
Lable79 - How social media marketing is different than others

SEGMENT7 - FACEBOOK MARKETING
Lable80 - Understanding Facebook marketing practical session
Lable81 - Creating Facebook Page
Lable82 - Increasing fans on fan page
Lable83 - How to do marketing on fan page (with examples)
Lable84 - Fan engagement
Lable85 - Important apps to do fan page merketing
Lable86 - Facebook Advertising
Lable87 - Types of Facebook advertising
Lable88 - Best practices for Facebook advertising
Lable89 - Creating Facebook advertising campaign
Lable90 - Targeting in ad campaign
Lable91 - Payment SEGMENT-CPC vs CPM-CPA
Lable92 - Setting up conversion tracking
Lable93 - Using power editor tool for adv.

SEGMENT8 - LINKEDIN MARKETING

SEGMENT9 - TWITTER ADVERTISING

SEGMENT10 - VIDEO MARKETING

SEGMENT11 - GOOGLE ANALYTICS
Lable94 - Introduction to Google analytics
Lable95 - How Google analytics works
Lable96 - Understanding Google analytics account structure
Lable97 - Understanding Gooogle analytics insights
Lable98 - Understanding cookie tracking
Lable99 - Types of cookie tracking used by Google analytics
Lable100 - How to set up analytics account
Lable101 - Hot to add analytics code in website
Lable102 - Understanding goals and conversion how to setup goals?
Lable103 - Understanding different types of goals
Lable104 - Understanding bounce & bounce rate
Lable105 - Difference between exit rate & bounce rate how to reduce bounce rate
Lable106 - How to setup goals
Lable107 - Importance of funnels
Lable108 - How to integrate adwords and analytics account
Lable109 - Benefits of integrating adwords & analytics
Lable110 - Measuring performance of marketing campaigns via Google analytics
Lable11 - Understanding filters & SEGMENTs
Lable12 - How to set up filters & SEGMENTs
Lable13 - How to view customized reports
Lable14 - Monitoring traffic sources
Lable15 - Monitoring traffic behavior
Lable16 - Taking corrective actions if required

SEGMENT12 - MOBILE WEB MARKETING
Lable17 - Understanding Mobile Devices
Lable18 - Mobile Marketing and Social Media
Lable19 - Mobile Marketing Measurement and Analytics
Lable20 - Fundamentals of Mobile marketing
Lable21 - App Store optimization
Lable22 - Creating mobile website through wordpress
Lable23 - Advertising on mobile (App & Web)
Lable24 - Targeting ads on Apps Targeting via location
Lable25 - Targeting ads on search engine
Lable26 - Content Marketing on mobile
Lable27 - Mobile strategy-SEGMENTations option targeting and difference
Lable28 - SMS marketing

SEGMENT13 - ADSENSE & BLOGGING
Lable29 - What is Adsense
Lable30 - How to get approved for Adsense
Lable31 - Cool trick to get Adsense approval by Google
Lable32 - Using your adsense account interface Placing ads on your blog
Lable33 - Creating blogs with our Free theme
Lable34 - What is Blogging
Lable35 - How to Blog
Lable36 - What is Wordpress and How to Create with Wordpress
Lable37 - Wordpress Themes and Plugins

SEGMENT14 - ONLINE REPUTATION MANAGEMENT (ORM)

SEGMENT15 - AFFILIATES

SEGMENT16 - ECOMMERCE MARKETING

SEGMENT17 - EMAIL CAMPAIGN