Digital marketing industry in India is growing continuously and is involved in all the other business sectors as well. Online shopping, online banking, booking a cab or an appointment are all example of it. Digital marketing eliminates the physical barriers and makes it easier for all enterprises and customers globally. It is a perfect platform for all the business sectors to interact. The digital marketing industry is offering a huge range of career opportunities in today's time. Currently, India is one of the fastest-growing economies which leads to significant growth in a digital marketing career. The boost in digital marketing trends is making evolutionary changes in Marketing and advertisements. India's digital marketing industry is showing rapid growth, continuously and a lot of reasonable factors are responsible for it for example changes in communication tools, increase in several online audiences, reliable online shopping platforms etc.
In past years, communication tools have been a major factor behind the growth of digital marketing, mobile phones in our hands are evolving continuously and its use is not only limited to making calls, nowadays mobile phones are bringing whole internet world on a touch of a finger to the users. The communication industry is helping us with introducing advanced mobile phones on cheaper rates which leads to 600 million internet users creating an amazing business opportunity. Furthermore, communication on online platforms is becoming more and more physical rather than anonymity experienced in the past. In addition, people nowadays are also interested in marketing information related courses.
TRADITIONAL MARKETING VS DIGITAL MARKETING
One of the main differences between digital and traditional marketing is the medium to connect with the audience, on one side traditional market uses magazines, newspapers and big hoardings for their products and on the other side digital marketing is more dependent on social media platforms and websites to promote the brands. It is quite clear to see that digital marketing has more impact because of the growing number of internet users, it can also be used to promote the particular brands to a targeted audience via email and not to forget that digital marketing is a way more cost-effective option. In conclusion, with the growing impact of internet world and increase in the online audience, it is totally safe to say that in near future digital market is going to take over the huge portion of the traditional market, if not entirely.
MAJOR FACTOR RESPONSIBLE FOR THE GROWTH OF DIGITAL MARKETING IN INDIA
There have been a lot of factors responsible for the development of digital marketing in India. In the past, the internet was used by the few people only. Now, we have a tremendous change in the middle class’ lifestyle. A large majority can now access the internet in India and. The presence of the internet changed the marketing situation for both buyers and marketers. The researched that changes in people’s lifestyle and standard of living had boosted the level of consumption, quality and the consumption pattern.
• MOBILE MARKETING
A survey of digital marketing indicates that social media has always been lending a helping hand to marketing. Over the year, it has been discovered that the majority of social media users are from mobile devices. This enhances the size of digital marketing industries and enlarges the horizon of India’s online advertising.
• HUGE NUMBER OF PHONE SUBSCRIBER IN INDIA
Acquisition of mobile devices rises every day. SMS marketing is one of the real mass-market media avenues across several demographics before the amalgamation mobile devices and mobile internet.
• Video Marketing
Visual content has been always worked to attract customers for the product as it increasing demand Video Marketing as also the topmost method of marketing in India.
• Email Marketing
Email Marketing is the most successful way of marketing of all time for digital marketing agencies. An overview of marketing revealed that well-trained email marketing is one of the most effective methods of maintaining conversions. Email Marketing will remain one of the most effective digital marketing methods as it can deliver messages to millions of people at once in bulk.
• Search & SEO Marketing
SEO Marketing is also taking its part in digital marketing as Search marketers are now focusing on the targeted audience with their products which really helps them to get more audience
HOW TO MAKE YOUR CAREER IN DIGITAL MARKETING?
Now we know how rapidly digital Marketing has grown in India and it will be in trend for always, as a result, the demand of digital marketers has been increased and opportunity to boost a career in this field is now in your hands. To learn Digital Marketing, you really don't need past expertise in it, just basic knowledge of computer is required, at Global Institute of Cyber Security and Ethical Hacking you will learn Digital marketing from scratch with their advance course module made for both beginners and advance learners. GICSEH is the best institute for Digital Marketing in Noida, with the help of our well-experienced team of faculty and practice on live projects you can easily understand all about digital marketing and make your bright career in this field... Give a call or visit us today to know more about the course.
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