Emerging Scope of Digital Marketing as a Career

• 03 Oct 2020
• Admin

In recent years, Digital Marketing has gained momentum in terms of its popularity, especially among youth. It has become one of the most attractive fields of study. There are many people who are aspiring to make a career in Digital Marketing.

Are you also one of them? We understand that before taking any step further, there must be few questions lurking in your mind. For example, is your decision to enter this field right? Can you make a full-time career in it? What career opportunities does it have to offer?



These are very common questions that dwell in the minds of people who are looking to embark on their careers in this field of marketing. So, here we are to help you to clear your doubts and take a wise decision.

Digital Marketing undoubtedly is the fastest growing industry, especially in India. It does offer promising career scope in the future in India.

Job opportunities
Besides all the reasons being stated which solidify its future in India, it creates a lot of career opportunities for you. It has already generated millions of employment and continues to do so. One of the major advantages that you get in this field is that you don’t need a higher qualification to make your career into this industry. All it requires is the extensive knowledge of the digital world and quality training of around 3 to 6 months.

Digital Marketing creates many job prospects for you which include:

1. Career in Digital Marketing As a Internet Marketing Manager:
The responsibility of a Digital Marketing Manager includes managing and leading the Digital Marketing Team. The requirement for this profile is the experience of at least 5 years and if you have certificates that validate your expertise in this field then it will add value to your resume and you will be preferred more. The salary range can start from 8 lakh per annum in small or startup companies, which is generally the minimum amount. It can go up to 20 to 40 lakhs per annum depending upon your experience.

2. Career in Digital Marketing as a Search Engine Optimizer (SEO Executive):
SEO is a good alternative to bring traffic and rank a website without spending money on campaign ads. SEO executive is held for improving the performance of a website by doing off-page and on page SEO of it. He should have knowledge regarding the tools and practices of SEO. Currently, this profile is in great demand. The salary depends on your experience. If you are fresher then it can be up to 1 lakh and if you are an experienced SEO specialist, then your average salary can go up to 6 to 10 lakhs per annum.

3. Career in Digital Marketing as a Content Marketing Manager:
Content Marketing Manager is responsible for implementing overall content strategies and auditing and managing all the content forms. Like articles, blogs, Image content, video content, eBooks, publications, etc. The duty of Content Marketing Manager is to deliver the quality and valuable content to attract and retain a targeted audience. The average salary of an experienced Content Marketing Manager can range from 10 to 15 lakhs per annum.

4. Career in Digital Marketing as a Content writer:
The job of a Content Writer is to create or generate content for various platforms like websites, social media postings, blogs, email, articles, etc. Content should be relevant and unique. A content writer should be fluent in English. Many companies don’t hire full-time content writers rather they hire freelancers. So the salary of content writers depends on your profile, that is if you are working as a full-time employee or as a freelancer. For an experienced content writer, the salary can go up to 8 to 12 lakhs per annum.

5. Career in Digital Marketing as a Social Media Marketer:
As we all know, Social media plays a very vital role in the field of Digital Marketing. There is a great demand for this profile in the market. The tasks of a Social Media Marketer are to leverage social media strategy and manage social media profiles and pages. Though, the average salary of a Social Media Manager can range up to 3 to 7 lakhs per annum. It can also go up as per your experience and expertise in the field.

6. Career in Digital Marketing as a Google AdWords Associate:
Google Adwords is a paid ad that you make to increase your traffic and conversion rate. The job of a Google Ad Words is to create effective campaigns, target keywords, and run ads. If you possess certification from Adwords then it will be more valuable for you. The average salary of a Google Adwords expert can vary from 6 to 12 lakhs per annum.

7. Career in Digital Marketing as Inbound Marketing Manager:
Inbound Marketing Manager is responsible for managing multi-channel marketing campaigns, attracting customers, drip marketing, nurturing and converting leads. Content Marketing is also a part of Inbound Marketing but both are different in their role and duties. The salary for this profile ranges from 4 to 6 lakhs per annum.

8. Career in Digital Marketing as Conversion Rate Optimizer:
As the name suggests, the role of a Conversion Rate Optimizer is to adopt strategies to increase conversion ratio. Their tasks include analyzing and managing conversion points in the marketing funnel. They are responsible for getting insights and reporting of site performance. A conversion rate optimizer should be well equipped with the knowledge of tools to utilize them in order to improve the conversion rate. The average salary ranges from 4 to 6 lakhs per annum.

9. Career in Digital Marketing as a Freelancer:
Digital marketing also gives you a chance to earn extra or part-time money through freelancing. There are many websites that offer freelancing opportunities like freelancers.com, up work, Toptal, Fiverr, etc. So you can easily make your profile on these websites and get projects for freelancing work. Submit your project on time and get paid.

Conclusion
Hope now your ambiguity regarding the future of Digital marketing in India must have steered clear to some extent. As India is becoming Digital, we can say that there will be a propitious scope of Digital Marketing.

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