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HCL Technologies Limited

1 - 5 Years
INR 2,00,000 - 6,00,000 PA.

Job description
HCL is hiring for various digital marketing roles -

Lead Nurturing Specialist (Analyst MPE)
- Compile info on audience selections & import into deployment system
- Perform changes requested by clients and clean-up of database
-Create & maintain lists as per applicable laws and guidelines
-Ensure relevant rules are followed in mailing creation, request for changes in case of deviations from set rules
- Expertise in data collection, database management.
- Previous experience working as a Lead Nurturing Specialist
- Familiar with Marketo, ON24, Microsoft Dynamics 365
- Understanding of Marketo leading Launch Point Partner capabilities that constitute the Modern Marketing digital ecosystem
- Knowledge of HTML coding and spam policies/GDPR
- Dynamic and results-oriented, with positive attitude and solid work ethic
- Excellent communicator and creative thinker

Digital Marketing - Events (Analyst MPE)
- Create and publish a standard event as per client data
- Pull a targeted list, send an email to promote event registration and implement tagging on demand gen tactics
-Lead generation and tracking
-Marketing campaign reporting and analysi
-Familiar with Marketo and ON24 tool
- Knowledge of HTML5, CSS
-Experience in Marketing automation tool
-Audience development and Lead nurturing
-Excellent organizational, time and self-management skills
-Strong sense of initiative and ability to work under pressure on multiple projects

Social Media Analyst (Analyst MPE)
- You will be part of the social triage team in Area Social Command Centers (SCCs)
- Review and route incoming customer messages to the right team for a response
- Prioritize inbound messages, increases efficiency and optimize social engagement reporting for client-owned channels.
- Use social listening tools to interpret the sentiments and priority of social posts to route to the right marketing/ communications team for resolution
-Proactively work with team lead to make strategic listening recommendations
-Generate insight into incoming volume and provide recommendations for improvement
-Proactively work with team lead to make strategic listening recommendations
-Previous experience in social media listening/ analytics and online engagement tools
- Proficiency in Sprinkler and LinkedIn Sales Navigator preferred
-Familiarity with digital and social analytics tools and competitive landscape -Excellent organizational, time and self-management skills
-Strong sense of initiative and ability to work under pressure on multiple projects

Quality Analyst
-Participate in the Calibration audits and report feedback.
-Carry out tasks assigned within the time frame given.
-Create and maintain up-to-date reports
-Create Individual and team quality reports as required for the process and send it to process owners.
-Work with Ops team to identify the training needs for individuals" -Experience as quality Analyst, Auditing, feedback, analysis
-Basic knowledge on Back Office Process and Quality.
-Proficient in Microsoft Office PowerPoint, Excel and Word


Share CV on veeratm@hcl.com
Subject Line - "digital marketing executive"


Role : Head/VP/GM/ Mgr-Online/Digital Marketing
Industry Type : Other
Functional Area : Marketing, Advertising, MR, PR, Media Planning
Employment Type : Full Time, Permanent
Role Category : Senior Management

Skill Required -
digital marketing , email marketing , digital marketing analyst , mailchimps , hootsuite , social media analyst , online marketing , on24 , digital marketing lead , social media manager , market , social media marketing , social media strategist , hubspot , lead nurturing